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An article on Public Relations and related topics

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Want to know how to get known in your market quickly?

By: Eric R.P.Knieriem

Public Relation made easy

1. Communicate with your costumers through your best products and services.

Public relation is done with what you offer at this very moment. The public relation machine is working, effectively or not for you through your ads, your websites, the brochures you give out and the cold or warm calls you make. The public and your potential costumers see you only through these vehicles. That determines the picture of your business. Which offer is put out is of immense importance.

For some folks, occupying themselves with descending products and services has systematically build up a negative attitude over the past years. They become known through their negative-news and that has a very bad consequence to the owner and the business.

Become clear over your offer-palette and in order to to base a systematic and easy public relation flow on it, the following matrix will be quite helpful: star-product, rising products, descending products, cash cow.

Descending products are such offers, that only find a very low resonance. One either should revise or abolish it. They eat too much time as well as energies otherwise and cause a strong disappointment.

So called rising products are offerings or new development, which will lead up to heavy resonance. Much advertisement is necessary "to get the ship going." Which mistake, applied by businesses owners, can we see here? Way to often do they apply the rising products and services with a mediocre intensity and use the similar strategy of the introduced offers. Introduced offers I name milk-cows here. In the result the representation becomes diffuse, when the new development - the product to push - is not properly put out. That means, give the rising products the needed amount of focused advertisement.

Cash cows are introduced products and offers. They run more or less by themself. A business with too little engagement in cash cows will look drained and loses the nice radiation on his palette of offers. Why does this happen? Much to much energy is needed to run a one-shot-only new-development business.

Look at it this way. In order to do effective public relation a good management is basic.

Even more management-qualities are asked for the star-product. Such a product usually is not existing at all, because the creativity of the entrepreneur and co-workers is wasted through the work on descending products, new-developments.

1. Restrict yourself on one star-product. Then, do a bulk of the public relation on that one alone. 2. Establish some cash cows with an easy going campaign-program. 3. Get rid of descending products or if you think they could get up easily - re-structure them quickly. 4. Keep two or three new-developments (rising products) in your pipeline and give constant public relation and advertisement to them, so they can become new milk-cows in your portfolio.

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Before you waste cash on marketing, learn how to rapidly get your company recognized by your customers Public Relation made easy and use the Portfolio.Matrix.EN.2007
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