Search:

An article on Advertising and related topics

For additional information and special deals related to some of the items on this article, place your cursor over the double-underlined links. All information supplied by Kontera.com

How can I make my ads more cost-effective and productive?

By: Dave Grooms

In essence, your advertisements are your means of communication with your prospects, and as such reflect your tone, your mannerisms and context of any relationship you may hope to create with them. It's all down to what you say and how you say it.

First you must have a strong headline - something that will grab their attention. Within just a few seconds your prospect would have decided that your advert is just junk or it has an interest for them.

So how do you know what headline to use? I always suggest that you test different headlines. Your prospect will tell you which one works best because that will be the ad that gets the highest number of responses. Once you have their attention it is important that your text does not ruin your strong headline. If you have a high quality but expensive product, explain to the prospect why your product is the best on the market.

Take a look at what you are offering and the profile of your audience. Try and make your offer unique to an individual. If you offer different price points depending on needs then list them. Too many companies frighten off their prospects by talking about the Luxury service or even the budget service. Match the right offering to each prospect and you will win the battle.

The best way to entice a prospect to buy is to offer a risk free trial or extended guarantee. If you offered a five-year guarantee with your product when all of your competition is only offer a one-year guarantee it shows the prospect that you offer the best quality product and it will serve them for a long time.

When it comes to wording the advert, picture the person you are talking to. Who are they, where do they live, do they have a family, what is their income. If you understand the prospect you can craft the text to match their exact needs.

Article Source: http://ezine-articles-planet.com

Dave Grooms is a business growth expert. He is dedicated to providing Small Business Help. Visit our Business Growth web site for lots of FREE information on increasing your turnover and profit margin.
Don't reprint the same version as everyone else. Get your own unique content advertising article here.

Please Rate this Article

Not yet Rated

Click the XML Icon Above to Receive Advertising Articles Via RSS!

Additional Articles From - Home | Business | Advertising

Authors, Sign Up for a free account or learn more.

	Print This Article
	Post Comment
	Add To Favorites
	Email to Friends
	Ezine Ready

Writers/Authors Submission Guidelines
Member Login
Submit Articles
Most Popular Articles

Publishers Article RSS Feeds
Terms of Service

Free Affiliate Training

Share This Page:

Site Information Link to Us
About Us
Site Blog
Contact Us
Privacy Policy
Multi Site Article Search
Links Directory

AdSense Secrets v4.0

Is This Site Useful?
If you found this site useful, please consider buy the webmaster coffee and get a free link back to your site!

Thanks for your support!

Please Rate and Vote For Us: