Search:

An article on Arts and related topics

For additional information and special deals related to some of the items on this article, place your cursor over the double-underlined links. All information supplied by Kontera.com

Digital photos as effective commerce tools

By: Jacob Georgeson

Digital photos are not just entertainment or tools for capturing moments like birthdays or weddings. Digital photos are also commercial tools helping in the buying and selling of products. In the old days most commerce was done in person face to face. You would see the product that you were going to buy you could touch it and decide if you want to buy it and for how much.
With the proliferation of the Internet more and more commerce is done virtually. No longer do you walk down the street or drive to the mall to look at the products you are buying. With the Internet commerce is done at home using your computer by pointing and clicking on pages displayed by an Internet browser.
When shopping online the there are a few tools that help in assessing the product that you are looking at. You can ready a text description of the product read reviews from users that already own and use it and get detailed pricing and shipping information for it warranty and other specifications and details. But there is one more important tool and these are digital photos.
It was proven again and again that users tend to first look at product photos. If the product digital photos are compelling enough users go ahead and read the text based description of the product and then dig down into the specifications and other details. If the product digital photos are bad users usually just skip without bothering to read any text description of the product.
So what makes product digital photos good photos? Product digital photos are first and foremost photos and thus good product digital photos should follow the basic photography rules of lighting and composition. In addition to following the basic photography guidelines product digital photos should serve their main goal which is to provide a visual description of the product. A visual description is more than just showing how the product looks like. A visual description should convey as many of the good product attributes as possible.
For example if the product is a miniature electronic device the product digital photo should convey its size. A simple way to convey size in a digital photo is to place a known object right next to the product. For example place a quarter right next to the product and take a photo. The viewer will immediately can a feeling of the size of the product since the viewer already has a good understanding of what the size of a quarter is.
There are however more ways to use photos to emphasize features. Zooming and focusing is a great tool for bringing out special feature of a product. For example if the product is a high end dress shirt and one of the important features are the special stitches on it a high resolution digital photo that zooms in to a small portion of the stitches would be a great way to visually send the viewer the message that the stitches are important and to show how special they are.

Article Source: http://ezine-articles-planet.com

Jacob Georgeson writes about photography, Internet and business. This article can be published and used as long as the resource box including the backlink is included. You can read more at free prints

Please Rate this Article

Not yet Rated

Click the XML Icon Above to Receive Arts Articles Via RSS!

Additional Articles From - Home | Arts

Choosing Air Conditioning Units For Your Server or Computer Room - By : Bert Blunzon
Why Attempt to Locate Someone Using Their Cell Phone Number? - By : jenny
How To Download Music To Your PSP - By : TriadWebZone
How to Choose the Best Cellphone for YOU! - By : Best Deals
Becoming a Fitness Model - By : Jenny Spont
Vocal Exercises - Singing Auditions - Broadway Auditions 194 - By : stagedoorarticles
Dance Auditions - Vocal Exercises - Online Vocal Exercises 717 - By : stagedoorarticles
Broadway Auditions - Auditions - Vocal Exercises 240 - By : stagedoorarticles
George Clooney - By : qaswer
Jennifer Garner - By : qaswer

Authors, Sign Up for a free account or learn more.

	Print This Article
	Post Comment
	Add To Favorites
	Email to Friends
	Ezine Ready

Writers/Authors Submission Guidelines
Member Login
Submit Articles
Most Popular Articles

Publishers Article RSS Feeds
Terms of Service

Free Affiliate Training

Share This Page:

Site Information Link to Us
About Us
Site Blog
Contact Us
Privacy Policy
Multi Site Article Search
Links Directory

AdSense Secrets v4.0

First Universal Platnum $7500 Guaranteed

Is This Site Useful?
If you found this site useful, please consider buy the webmaster coffee and get a free link back to your site!

Thanks for your support!

Please Rate and Vote For Us: