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Creating an eBay Bidding Frenzy

By: Scott Douglas

I am going to relate to you a approach you may implement to succeed in accomplishing three goals critical to "milking" the most cash you can get from your eBay auctions.

1) Determine the uppermost price your item is most likely to fetch.
2) Double the amount of views your auction receives.
3) Immediately attract enthusiastic customers to look at your auctions.

Let me give you an example of the way I implement the "Instant Page Views" approach to realize these objectives. Once you see how it is accomplished, you will be able to easily integrate this ingenuous approach throughout your own eBay auctions.

I ran an auction for a "Deni Scoop-Factory Soft Serve Automatic Ice Cream Maker + FREE Extra Speedee-Freeze Canister." This was a nice little homemade ice cream maker.

I relisted this item because I put it up for auction previously without selling it. When I first ran the auction, I opened it with a beginning bid of $0.99. I like to open my auctions with a modest opening bid to get the maximum number of people looking at them, as soon as my listings go live. This particular auction got a ton of interest. By the time it was finally over, my counter indicated I had received one hundred and forty-three hits... darn good visibility!

Before I put the product up for auction the first time, I did some probing to figure out what a soft serve ice cream maker might pull in. That process helped me come to the conclusion that I should place a reserve price of $49.99 in the auction. Whether you use a reserve, or not, it is a good idea to employ a research tool to help you figure out the way to price your items.

The auction finished with a high bid of $42.00, so the reserve price wasn't met and I didn't sell the product. This didn't cause me to be particularly unhappy, since one of my goals is to garner as many viewers as possible, even taking into account that I do not sell a product the first attempt. The more viewers I get, the more people are likely to click over to my "About Me" page, which will lead them to my website.

Since the auction didn't end in a sale, I relisted the item. Now, here's the tricky part. Remember, I said the first time I put this product up for auction, it recieved one hundred and forty-three visitors? Well, of the total number of people that viewed the auction, four people bid on it a total of 23 times... must have been a mini bidding battle going on! Doesn't it make you wonder if any of those people would jump at another opportunity at this product? Sure they would. So, being the conscientious eBayer that I am, I made the decision to inform each of the previous 4 bidders that the product was up for auction again. Here's the exact email I sent them:

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