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Chanel - A Symbol of Elegance and Class

By: Shauna Moline

If you don't know what Chanel perfume is, then you must have lived in a cave your whole life. Chanel is THE perfume, the one and only. It has been dabbed on women's wrists for close to a hundred years now, and it continues to be the status symbol for the rich and famous.

Sadly, many imitators have tried to sully the great name of Chanel by making cheap knockoffs and selling them to all those who wanted to pretend to be rich and famous. It has been especially prevalent in third world countries, such as Thailand and India, where the police do not care for trademarks as we do in America.

I'm sure some of you are wondering, "What's all the fuss about?" Well it all goes back to the founder of Chanel, Coco Chanel. She had a vision of a world where women's perfumes were uplifting and uninhibited and she didn't stop until she reached that vision. She probably didn't realize how big her perfumes were going to get, but her plan was always to make a "high-society" perfume, and she succeeded.

That may be why hundreds of Hollywood celebrities and famous personalities all over the globe all dab on a little Chanel every morning. They know full well what wearing Chanel perfumes say about a person and they chose it for just that reason.

Such free advertising and also the effect of celebrities endorsing Chanel perfume has made millions of women want to own a bottle of such perfume for them, thus contributing to the success of this brand even more.

Of course it helps to have a hundred years to tweak your marketing plan, and that's an area Chanel is not weak in. They have kept an edge on the marketing campaign, such as hiring Nicole Kidman to be the face of Chanel and producing an advertising film starring the actress. They are on top of their game and their profit margin reflects their great successes.

Perhaps the most recognized perfume in the Chanel line, Chanel No. 5 was actually developed by Ernest Beaux. To make this enticing fragrance concoction, he stirred in rose, jasmine, and neroli, along with ylang-ylang. While the exact blend is not known by anyone outside the company, everyone of us knows it is definitely a good blend. It was once believed that a bottle of Chanel No. 5 sold every thirty seconds, somewhere throughout the world. Believe it or don't, but I'll tell you that Chanel is definitely not hurting financially.

It usually costs about $80 dollars to get you a 1.7 oz bottle of the famed Chanel No. 5, but if you order from a discount site, you'll get a 2.5 oz for roughly the same price. No matter what happens, Chanel is here to stay and it's no secret, if you want to impress, you need Chanel.

Article Source: http://ezine-articles-planet.com

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