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Best Marketing ROI Strategies

By: Scott C. Margenau

MarketingSherpa has just released a new marketing survey, published in
their Search Marketing Benchmark Guide 2008, which indicated the top
marketing strategies with the best return on investment (ROI).

Email marketing is considered the best ROI, with Search Engine Optimization and Paid Search Marketing (PPC) following right behind.

How Search ROI Stacks up against the others:

Marketing Tactic Low Value Tactic Strongest TacticGood ROIHard To Gauge

House Email Marketing8% 25% 39% 8%

Search Engine Optimization (SEO) 6% 18% 36% 21%

Paid Search Marketing (PPC)13% 16% 35% 9%

Public Relations 11% 12% 28% 30%

Direct Mail 27% 12% 27% 11%

Online Banners, etc. 43% 3% 16% 13%

Print Advertising 35% 4% 13% 29%

Source: MarketingSherpa, Inc. Search Marketing Benchmark Guide 2008.
http://www.marketingsherpa.com/exs/Search08Excerpt.pdf

ImageWorks is a marketing and branding firm located in Northern
Virginia serving all of the US and International clients. Their core
services include marketing strategy, web and graphic design, logo,
corporate identity, web applications and other offline and online media
strategies. ImageWorks is one of the first companies to have a truly
interactive online project management system for advanced marketing
services. Contact sales@imageworksstudio.com or call at 703 378-0000
for more information.`

Article Source: http://ezine-articles-planet.com

Scott C. Margenau is president of ImageWorks Studio, an award-winning web design agency, marketing and branding firm specializing in online and off-line media in advertising, web development, brand development and promotion.

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